Fodder

fodder.nyc

Fodder is a provocational, designed meal experience. The conscientious meat eater is offered a meal through which to "really get to know" the animal that's served as the main course, by eating a set of preceding dishes which are prepared from agricultural feedstuffs.

The meal implicitly sets up a corporeal scramble; by feeding to human eaters food intended for animals, and by serving this meal in a specially designed communal feeding basin, eaters begin to associate their own bodies with those of the animals.

Each course represents a particular period in the life of a beef-cattle. Theatrical presentation of the dishes turns agricultural production into an embodied narrative, prompting guests to question their own attitudes towards eating meat.

The meal has no utensils. Eaters were asked to use their hands, with each dish designed to accommodate eating manually.

Elaborately presented, decadent portions of meat made sure to reference the body of the animal in explicit ways.

Eaters were challenged to balance their recognition of meat as part of an individual's body against the desire to consume flesh and spectacle.



online assets:

fodder.nyc

@foddernyc

© 2016.

in collaboration with Dickson's Farmstand Meats, Wrighteous Organics Ranch, and the Union Square Grassman.

in close collaboration with chef Aimee Hunter.
photos by Liam Quigley.

this event is available for booking.



PRESS



DESIGN INDABA

"Roused by ... a perpetual disconnect between the production and general consumption of meat, [the team created] a holistic dining experience that would highlight the complicated relationship humans have with the animals we consume."

- Lindsay Samson

MUCNHIES, VICE

"It tasted like a pure encapsulation of springtime. Many cheeses have floral or vegetal notes, but this ricotta was no joke—it was a pastoral landscape blanketed in virginal sunshine."

"The meal was what you might call an intellectual or ethical success, … it forced me as a diner to be aware of what I was eating (and what it ate) in a truly visceral way."

- Alex Swerdloff

TAKEPART

"One part restaurant pop-up, one part art installation, and one part political demonstration."

"The goal was not a 'gotcha!' moment of vegetarian didacticism … but an exercise in empathy. Can meat eaters connect with what they're consuming by being fed its feed?"

- Sarah McColl

THE NEW SCHOOL NEWS

"While Volf's resume highlights an impressive range of socially engaged projects, Fodder represents his most provocative one yet."