creative direction for Metropolis magazine and Benjamin Moore paints.
When the global paint manufacturer wanted to introduce a new product line for the high-end residential market, they tapped the magazine with 3+ decades of covering architecutre and interior design to help them tell their story.
Acting as the magazine's creative lead for the project, I synthesized the brand's messaging objectives into three video concepts. Each vignette is designed to showcase a different facet of the new line, while building affinity with the target market.
I scripted and collaborated with Mayo Studios to develop the storyboards for the project.